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Using Video in Marketing

With consumers watching more videos now than ever before, it is the perfect time to integrate video into your marketing strategy. In fact, 87% of marketers say that using video in their marketing efforts has helped increase sales.  

 

Video marketing is a strategy to market and promote your service or product through a different medium. Videos can cover an array of topics: 

  • product videos 

  • educational videos 

  • webinars 

  • more 

 

You can introduce videos for product education, brand awareness, customer engagement and so on.  

 

An essential aspect of video marketing is length. According to a 2023 report, short-form videos under 60 seconds and videos between five and 30 minutes were the most popular in 2022. Remember this while producing your own videos! 

 

Video production can range from an in-house employee implementing templates on Canva all the way to a full-production video agency. Regardless of the creator, videos are a great way to gain traction and engagement. Additionally, as time proceeds and your team tracks video performance, you’ll be able to better target and create more videos for the future.  

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Give it a try!

Introducing video format to your social media accounts and website can be eye-catching and can leave an excellent impression on potential and current customers. This section gives you the space to outline your video marketing strategy. You can track and trace your new video content and the goals that accompany it.

 

Feel free to browse the videos created by the Wheaton | Bekins Sales & Marketing team for inspiration to get started!  

 

The video marketing outline for new material has four sections: 

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CONTENT

  • Ex: movers interacting with customers, unloading boxes, employees at tradeshows, call to actions (CTA) to get a quote, etc. 

TYPE OF VIDEO

  • Ex: product videos, educational videos, webinars, social media videos, sales videos, customer testimonials, company culture videos, live videos, original series, etc.  

GOALS

  • Ex: product education, brand awareness, customer engagement, generating leads, driving sales, highlight company culture, etc. 

PERFORMANCE

  • Ex: increase in website traffic, increase in social engagement (sharing, followers, likes), increase in time on page, improved SEO ranking, etc. 

Video Marketing Outline Worksheet

Use this template to outline your new video marketing plan. Refer back to the examples that can be used to fulfill these four sections.

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