Social Media

From figuring out what to post about, to figuring out when to post, social media is difficult. We’re here to help you navigate the depths of social media as well as give you tools to create posts, schedule said posts and find content that works for your brand. Additionally, within the following pages you will find content calendars for monthly and weekly post creation. These pages are meant to encourage thinking about social media before it’s time to post.

What to Post

The first step to social media navigation is knowing what to post. From blog posts, to news articles, to custom content such as Feedback Fridays, Moving Tip Mondays and Employees of the Month, learning to post on social media can be a handful.

When deciding what to post, don’t reinvent the wheel. For instance, each Monday and Friday the van line gives you posts that you can share to your page. These Moving Tip Monday and Feedback Friday posts are two guaranteed posts each week for your agency.

In addition to Moving Tip Mondays and Feedback Fridays, blog posts are great to share. The van line posts blogs across both brands. You can use these blogs as a baseline for your own blogs and posts. We encourage you to not copy the blogs verbatim, but instead use them to write your own. You are also welcome to share the blog post graphics the van line shares on a monthly basis from our social accounts.

The van line also shares a monthly reel that focuses on a variety of moving related topics. Sharing these is a great start to integrating video to your social media marketing strategy.

Beyond blogs and sharing things the van line has posted, you may also think about some of the following as subjects to post about:

Employee of the Month
Employee Spotlight(s)
Cleaning Measures
Charitable Endeavors
Move For Hunger Donations
Videos of Moves
Photos of Moves
Graphics
The Moving Industry
Links to Media About Your Agency

When to Post

Knowing when to post is another great part of the social media riddle. But don’t fret, analytics are here to help.

Whether it’s via Meta or Hootsuite, your analytics speak nothing but the truth and make it easy to find when people are most active on each platform.

Generally, this is earlier in the day when people are getting ready for work, just clocking into work, or during lunch breaks / time to go home. Bedtime is also another popular time for people to scroll. However, you want to make sure that you know when your specific audience is scrolling, so more people see your posts.

Once you find the optimum time for posting, you should see an increase in likes, reacts, comments and more.
These statistics can also be found within Hootsuite Analytics or the analytics tab on any platform you’re using.

Guidelines to Posting

When posting on social media there are several things to keep in mind, one of which is post length. No one wants to read multiple paragraphs on Facebook or Instagram while doom scrolling on their lunch break. In addition to post length, you should be wary of content. For instance, as a moving company, you shouldn’t post things that are political in nature, things that don’t have connection to your agency, your mission or your charitable endeavors. Ideally, all things you post should be related to your agency, the people at your agency, your mission and / or charities / nonprofits you support.

Scheduling Posts

Scheduling posts in advance will help you in the long-run. It saves time, thought-energy and more.
You’re able to schedule in advance on Facebook and Instagram, but it’s helpful to have your scheduled posts, metrics, etc, all in one place.

HOOTSUITE
Hootsuite will help with the above. This website (hootsuite.com), houses everything in one central location. By creating an account and using this tool, you’ll save so much time, be able to compare analytics and post to multiple platforms with just a few clicks.

Your dashboard can be customized however you’d like it - by platform, by scheduled vs mentions vs posted, etc.

Planning for Posts

Now that you know when to post, what to post and how to post, it’s important to plan time for these posts. We already know that scheduling posts out in advance will save time, energy and probably money, but how do you plan what you’re going to post and when?

This is where content creation calendars come in handy. By having monthly and weekly plans / goals, you’re able to see the big picture of social media instead of a thumbnail. Download the editorial calendar for your use by clicking the button below.

Download Editorial Calendar

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