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Marketing Success Group
The van line marketing department created a virtual Marketing Success Group for those in our network who perform the marketing function to brainstorm, ask questions, and share success stories. The group meets monthly.
Browse through our notes from our last session and make sure to sign up for our next one!
October's Marketing Success Group focused on how to market new van line programs such as the returning off-peak discount programs (The Bekins Difference and Wheaton's Moving Performance) and the new customer financing opportunity.
Quick recap: The team discussed marketing strategies for generating new leads, closing prospects, and engaging previous customers through sharing the benefits of these new programs.
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