Digital Marketing

Meet Them Where They Are

The evolution of consumer behavior – that individuals of all ages now turn to the internet, particularly search engines such as Google, to seek products and services – underscores the paramount importance of a robust digital presence. Rather than flipping through yellow pages, consumers now rely on online searches and digital advertisements to discover and select service providers.

For businesses in the moving industry, embracing and excelling in the realm of digital marketing is essential. It's about understanding and engaging with customers where they spend a significant portion of their time—online. This means developing strategies that optimize online visibility, utilize targeted advertising, and provide a seamless user experience to stand out in a competitive market.

The Power of Digital Platforms

Effective digital marketing strategies involve a multifaceted approach, encompassing search engine optimization (SEO), pay-per-click (PPC) advertising, social media engagement, content marketing, and responsive website design, among other tactics. Implementing these best practices not only helps in reaching a wider audience but also makes it possible to nurture relationships with potential customers and foster brand loyalty.

Ultimately, a well-crafted digital marketing strategy is not just a luxury but a necessity in today's business environment. It's about leveraging the power of digital platforms to connect with customers, drive leads, and establish a strong foothold in the moving industry. In the following sections, specific best practices tailored for the industry will be presented to assist in the development and execution of a successful digital marketing strategy.

Optimize Your Marketing by Investing in Digital

What Should You Spend on Digital Marketing?

The allocation of budget toward marketing has indeed undergone a significant shift toward the digital sphere. The traditional guideline of spending between 6-9 % of revenues on marketing is still relevant, albeit with a notable tilt toward digital platforms.

The specific allocation within that budget range can vary based on industry, business goals, market competition, and other factors. However, the growing emphasis on digital marketing within this budget reflects the evolving nature of consumer behavior and the significance of establishing a robust digital footprint to succeed in the modern business landscape.

In contemporary business strategies, a considerable portion of the marketing budget is dedicated to various digital initiatives. This includes but isn't limited to:

Hear From Peers

The moving industry is a special beast, so listening to marketing industry webinars on successes from other industries can only be so applicable to Wheaton | Bekins agents. Through the links below you can hear from two agency representatives in the network about how they work with their digital marketing agency.

"You have to play the long game."

-Cameron Eversole, AMS Relocation, Inc., San Francisco Bay area.

In recent years, Eversole helped his company up their digital marketing game by auditing their strategy, changing digital marketing firms, and more. Watch the video to hear AMS's story.

Wayne Labascio, President of Transtar Moving Systems, Moorestown, NJ, uses the services of a digital marketing consultant who puts a special emphasis on organic social-media efforts. Wayne works hard at networking with real estate agents. Watch the video to learn how they use social media to bolster these efforts.

How to Select a Marketing Firm

The shift towards digital marketing isn't solely due to trends; it's driven by the increasing importance of online presence in consumer behavior. Customers now predominantly rely on digital channels to discover, research, and engage with businesses. Therefore, investing in digital marketing is seen as a strategic imperative for companies aiming to remain competitive and relevant in today's market.

You might have someone in your office with marketing expertise, but the components in play with digital marketing are so vast that it might make sense to also work with a digital marketing agency. If you're looking to find such an agency to be an extension of your marketing team, here are some tips to select a marketing firm.

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